What it's worthIllustrative model

What your program could be worth.

Ambassador ticket sales2,000 tickets sold by fans · ~10% of the house
$300K
Sponsor activation valueTitle sponsor + quest chapters + partner upsells
$50K
On-site spend lift2,000 fans · $100 on-site avg · 15% Festival Cash lift
$30K
Your program could be worth$380K / year
Illustrative, modeled on a 20,000-attendee festival at a $150 average ticket. On-site spend per fan estimated from atVenu 2025 festival data (~$65/day food & beverage + ~$64 merch). We build this line by line with your real numbers.