Why now
The world is all-in on live.
The shift to live experiences is a durable, growing market, and the youngest, most social fans are leading the charge.
$52.6B
Live music revenue by 2030
Up from $34.6B in 2024, growing ~7.2% a year
79%
Of 18-to-35s plan to attend MORE events next year
The youngest, most social fans lead the surge
69%
Find their next experience by word of mouth
Not ads. Live spreads fan to fan
Sources · Goldman Sachs, Music in the Air · Eventbrite, 2026
The demand is here, and it moves fan to fan. That's exactly what Juice turns on.