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01
Cover
02
Contents
03
The tailwind
04
Built for Gen Z
05
How it works
06
Two experiences
07
Three-way win
08
▸ FEST QUESTS
09
Fest Quests
10
The magic
11
Content is money
12
Measure vs feel
13
Five kinds of fan
14
Two ways in
15
▸ AMBASSADOR HQ
16
Ambassador HQ
17
Why programs fail
18
Reach
19
▸ SPONSORS
20
Sponsors: the offer
21
Sponsors: the outcomes
22
Festival Cash
23
The operating system
24
Where Juice lives
25
Built for events
26
The numbers
27
What it's worth
28
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