Festival Cash · the signature move
Replace ticket discounts with Festival Cash that earns you more.
1Keep the ticket price
2Keep the tracking
3Turn the reward into on-site spend
$10 discount code
$10 Festival Cash
Ticket revenue
$90,000the $10 comes off each ticket
$100,000ticket stays full price
Attribution
Tracked ✓
Tracked ✓
The $10 reward
Vanishes at checkout
Spent at your bars, food & merch
Extra spend
$0
+$4,000fans spend ~40% past their credit
Bottom line
You paid $10,000 for tracking
$14,000 through your registersthe reward came back, and brought friends
Illustrative model. Overspend estimate ~40% past prepaid credit (First Data).
Coming · Code WatchAnd for the codes you still run, Code Watch tells you which ones drive real, incremental sales, and which are quietly being gamed or leaked.